Curriculum

What generative engine optimization is, how it overlaps with SEO and where it doesn't, where AI answers are generated and what a brand stands to gain. You finish with your first AI visibility baseline.

• 1.1From search results to answers: what GEO isFree7 min
• 1.2GEO, SEO and AEO: what changes and what doesn'tFree8 min
• 1.3Where AI answers are generated: ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode9 min
• 1.4What you gain: mentions, citations, recommendations and AI traffic8 min
• 1.5Your starting point: a first AI visibility baseline9 min

What happens between the question and the answer: training versus live search, fan-out queries, passages, entities and consensus. Plus what nobody knows yet.

• 2.1Training vs live search (RAG)8 min
• 2.2From one question to many searches: query fan-out8 min
• 2.3Which pages get cited: retrieval, passages and reranking9 min
• 2.4Entities and consensus: why AI repeats what many sources say8 min
• 2.5What we don't know: limits, biases and myths in GEO9 min

How your customers actually ask AI, where to find the prompts in your market and how to pick the 25 you'll track, including which competitors show up in the answers.

• 3.1From keywords to prompts: how your customers ask AI7 min
• 3.2Finding your market's prompts: sources and method8 min
• 3.3Intent and funnel stage in AI conversations7 min
• 3.4Choosing the 25 prompts you'll track8 min
• 3.5Competitors in AI answers: who shows up and why8 min

How to write pages a generative engine can use as a source: direct answers, original data, comparisons and FAQs, plus how to update the content you already have.

• 4.1Direct answers: how a citable page is built8 min
• 4.2Data, numbers and original sources: give AI something to cite8 min
• 4.3Comparisons, lists and tables: formats AI reuses8 min
• 4.4FAQs and conversational content without the filler7 min
• 4.5Refreshing old content for GEO: audit and rewrite9 min

Your brand as an entity and what others say about you: profiles, media, directories, reviews, communities and digital PR, all telling the same story.

• 5.1Your brand as an entity: Wikidata, the Knowledge Graph and profiles8 min
• 5.2Third-party mentions: media, directories and 'best of' lists8 min
• 5.3Reviews and communities: Reddit, forums, YouTube and review platforms8 min
• 5.4Digital PR for GEO8 min
• 5.5Consistency: getting every source to say the same thing about you7 min

AI crawlers and robots.txt, llms.txt, structured data, rendering and speed, and a step-by-step technical GEO audit.

• 6.1AI crawlers: robots.txt, who's who and what to allow9 min
• 6.2llms.txt and files for models: what it is and what it doesn't do7 min
• 6.3Structured data (schema.org) that helps engines understand your page9 min
• 6.4Rendering, speed and content that works without JavaScript8 min
• 6.5Technical GEO audit, step by step9 min

Which metrics matter, how to set up the visibility tool, how to read results that change every week and how to find AI traffic in your analytics, then turn it all into a plan.

• 7.1What to measure: mentions, citations, position, sentiment and share of voice7 min
• 7.2The visibility tool: setting up your brand, competitors and prompts8 min
• 7.3Reading results: variability and trends, not snapshots8 min
• 7.4AI traffic in your analytics: referrals and landing pages9 min
• 7.5From data to action: a quarterly improvement plan8 min

How to sell, audit, report on and price a GEO service, with a 90-day plan from audit to results.

• 8.1Selling GEO: diagnosis and proposal8 min
• 8.2A GEO audit for a client: template and deliverable9 min
• 8.3Monthly AI visibility reports8 min
• 8.4Pricing and packaging GEO services9 min
• 8.5The 90-day plan: from audit to results9 min